The Freedom & Profit Club
The high-growth done-with-you program to multiply your salon’s profits and win back your freedom without the stress and overwhelm.
Most salon owners are great at cutting and colouring hair, but they don't know how to lead a team or grow a business
And when you don’t have a plan to multiply your profits and win back your freedom, you:
Stay stuck, with low or no profit. Working harder than everyone and earning less than your apprentice.
Are stressed and overwhelmed, on the brink of burnout and chained to your salon chair. knowing if you take a break, the salon will crumble.
Lack the know-how to lead and develop your team, so they are accountable and effective whether you’re in the salon or not.
Growing a successful salon shouldn't be this hard
I know what it’s like to feel overwhelmed, stuck, and not knowing what to do next.
When I opened my first salon over 20 years ago, I was so busy looking after guests, training new team members, and dealing with the daily grind that I had no time (or energy) to work on my business.
But all that changed when I created a plan to win back my freedom and grow my profits.
Since then, I’ve run multiple salons and helped hundreds of salon owners and stylists attract their dream clients, create a salon rhythm that multiplies their profits while working less, and unleash their leadership confidence to lead their teams and salons to success.
THE FREEDOM & PROFIT CLUB WILL TEACH YOU EVERYTHING I’VE LEARNED SO YOU CAN SCALE YOUR SALON TOO.
The search is over.
Meet The Freedom
& Profit Club
If You're Ready To...
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Multiply your profits and consistently build your income each month
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Feel calm, confident and in control
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Unlock more time, freedom and flexibility than you ever thought possible
04
Attract your dream clients and be fully booked weeks in advance
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Have your team be accountable, effective and hitting targets week after week
this is for you.
What To Expect 🚀
IN THE FREEDOM & PROFIT CLUB…
Be a client getting magnet – to attract your dream clients
when you get clear on who your dream client is, they chase you, and your appointment books fills fast
Install my simple & powerful systems to multiply your profits
Save time and win back your freedom, as you implement systems to empower your team, develop confident leadership and a salon that runs without you
Get weekly live coaching with me
Join a supportive growth-minded community, get access to live weekly coaching calls, and daily accountability and support to stay on track
Meet your new salon coach…
I'm Dwight
I’m a salon coach on a mission to help salon and barbershop owners, and independent stylists multiply their profits and win back their freedom.
I began my hairdresser apprenticeship at 23, and opened my first salon at 27. I had NO idea how to lead a team or scale a salon business – especially to seven figures.
I found myself where so many of my clients find themselves too:
Stressed, overwhelmed and suffering from major imposter syndrome. I was scared to lead my team (I didn’t know how). Had no structure or rhythm to how my salon ran, and profits were low or nonexistent.
Fast forward and I have build an incredible team, run multiple salons and hit 7 figures. Enjoying more freedom and flexibility over the past decade than I ever thought possible.
How did I do it? I stopped winging it and created a plan to succeed.
Inside The Freedom & Profit Club, I am handing over my step-by-step guide to YOU so you can consistently attract your dream clients, create a salon rhythm and be the confident leader you know you can be to finally hit your profit and freedom goals.
This is it, my friend
No more stress and overwhelm, no more winging it and no more doing it alone.
Let’s take that business and multiply your profits while you enjoy freedom and flexibility.
Dwight.
I Know How To Help Salon Owners & Independent Stylists Succeed
If you run a salon, barbershop, or you’re an independent stylist – The Freedom & Profit Club is for you.
Ready to stop guessing and start
enjoying more freedom and profit?
Step 1: Book a Scale Session
Start by scheduling a 15-minute scale call with Dwight. He will let know the right next steps for your stage in business.
Join the program, register for the kickoff call and get results – fast. You’ll get instant access to our training so you can start right away.
Step 2: Get Ready
to Kickoff
Step 3: Enjoy Your
Freedom & Profits
Be supported within The Freedom & Profit Club as you multiply your profits and win back your freedom with a small group of like-minded salon owners.
I Know How Scary It Can
Be To Invest In Yourself
And Your Business.
ONCE YOU’RE ON THE INSIDE YOU WILL…
🚀 Install a proven plan to 10x your investment in The Freedom & Profit Club
🚀 Attract and retain your dream clients month after month
🚀 Use our Profitable Pricing Calculator to set your services at the right price for you and your dream clients
🚀 Set your salon goals and the step-by-step plan to achieve them
🚀 Understand the Salon Profit Formula and how to use it to your advantage to multiply your profits
🚀 Understand how to be the confident leader your team needs, and you’ve always wanted to be
🚀 Develop your team into accountable, effective and productive stylists who hit their targets week in week out.
🚀 Uncover the systems and strategies that free you from being handcuffed to your salon – giving you the freedom and flexibility you deserve
Are you my next success story?
REAL TALK
This program is NOT for everyone...
If you are accepted into The Freedom & Profit Club, you are working privately with me as your coach, and I will not let you settle for anything less than amazing. We are going to expect you to show up, own your progress and lean into the confident badass salon owner and leader you know you can be.
You're the right fit for The Freedom & Profit Club if you are...
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The owner of a salon, barbershop or an independent stylist
Ambitious, open-minded and want to attract your dream clients, earn more each month and finaly experience freedom in your business
READY to make an investment to grow your leadership and business and make your success a reality
Want to be surounded by a bunch of salon owners who are determined, dedicated and taking massive action
Want to have clarity and confidence on your leadership style and a plan to take your business to the next level
Not only wanting to have more money, but the freedom and flexibility successful salon owners have
This program is NOT a good fit if you...
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Are an independent stylist without a clientele
Aren’t open-minded and committed to your personal development
Don’t like to share your wins and help otheres
Aren’t ready to take action, get it done and see fast growth in your business
Want to make excuses, hide away and play small
Are a hairstylist or barber who works for someone else
Are You Our Next
Success Story?
Find your people in The Freedom & Profit Club
Sick of playing small and staying stuck?
FAQs
Got questions?
I got answers
The Freedom & Profit Club is NOT a course. It is a coaching program and community. This means you are not doing the work alone. Instead, you will receive feedback, accountability and coaching as you implement.
The fact is, most people never finish courses. That’s why we do things differently.
We have designed this program to get you results AND to be focused on implementation.
We give you a strategy to follow, a system to implement and daily support through the journey.
You will not find another coaching program quite like ours. We’ve designed the program with Salon Owners in mind.
Here’s what you get…
1 x live coaching calls every single week.
– Live feedback and tactical frameworks that will fast-track your business growth. Get real-time advice and guidance for YOUR business.
Daily accountability and community in our Private Group.
– Not only will you get daily support from us, you’ll also get insights and feedback from our incredible community.
You also understand you will never get ‘stuck’ as you have a community around you. The community is inspiring, generous, ambitious, and SO friendly.
Our coaching style is very personable, practical and hands-on. We’ve thought of everything – promise.
How much money are you leaving on the table by not having a clear plan for your business? What is NOT having a plan costing you? I guarantee you it’s more than you think. The longer you wait to take the leap, the longer it takes to get results.
It always feels a bit scary investing in you… I completely understand. I was making under $1,000 a week when I first invested in coaching. Was I ready? No. Could I afford it? Also no. But I prioritised investing in myself.
Investing in yourself and your business is ALWAYS worth it. Most people who join us make back their investment in 2-4 weeks.
If you’re thinking you’re not ready yet, think again. One of our clients, Sarah, even had to borrow money to start in the program. Since then, she has gone from $5k weeks to $12k weeks (within 4 months!). That’s almost 2.5 x growth.
We do offer payment options to make it easy.
We make time for things that are important to us. If not now, then when? There is never a perfect time to work on your business. You have to MAKE time and commit if you want big results.
I recommend allotting at least 2-3 hours a week for calls and implementation. If you can commit to show up to the coaching call each week, that’s a great place to start.
There are two big reasons we deliver this as a group program instead of 1:1.
1. Most Salon Owners are lonely
If you want to grow your business, you need to find your people. Running a business is challenging, which is why we believe we are better together. The relationships you form in The Freedom & Profit Club are not only good for your business, they are good for your soul. The community is like nothing else!
2. The results are better.
The truth is that none of us is as smart as all of us.
The results you can get in a group environment far outweigh the results you’ll get in 1:1. Why? Because not only will you get the advice from me, you’ll also be able to gain insight and perspective from others who are in the same boat as you – or further along.
This group coaching program is personalised for you and your salon business, so you are always focusing on YOUR right next thing.